How to rebuild a site without losing the rankings it already has
A redesign that loses thirty percent of organic traffic is not a redesign. It is a downgrade the client paid for, and...
Insights
Notes from the build side.
Practical articles for agency owners on white-label development, WordPress, AI search visibility, and running a leaner shop. Written in-house by the people doing the builds.
AI search visibility · Latest
Measuring whether AI models mention your client’s brand
A growing share of buyers now ask a language model for recommendations before they ever open a search results page. For considered purchases, industrial...
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Rebuilds & migrations
E-learning
Why LMS builds break, and the four faults we find most
LMS projects have a failure pattern that is different from ordinary WordPress work, and agencies that build them occasionally tend to get...
WordPress
Rescue or rebuild: auditing a WordPress site you have just inherited
An agency sends us a WordPress site it has just inherited and asks the same question every time: is this worth fixing,...
Agency operations
Six places agency build margin quietly disappears
Agencies rarely lose money on build work in an obvious way. The project delivers, the client pays, the invoice clears. Then someone...
Working together
What a clean handoff spec actually contains
Most of the white-label work that goes wrong does not go wrong during the build. It goes wrong in the forty minutes...
Coming soon
On the editorial calendar.
Twelve pieces in the pipeline.
How to Price White-Label Dev Work for Resale
LearnDash Rescue Stories: 3 Broken Enrollment Flows, Fixed
The 28-Point Site Audit We Run Before Every Rebuild
WooCommerce vs. Shopify for Agency Clients in 2026
Core Web Vitals Fixes That Actually Move Rankings
The Agency Owner's Guide to Vetting Offshore Teams
What a Real 48-Hour Estimate Looks Like
Migrating Without Losing SEO Equity: The Redirect Playbook
White-Label Care Plans: Turning Maintenance Into Margin
How AI Assistants Decide Which Brands to Recommend
Selling GEO to Clients Who Just Learned What SEO Is
From Figma to Pixel-Faithful: Our Design Handoff Checklist
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